

OUR BELIEFS
At SMART Puppy Co., we believe that learning doesn’t stop after puppyhood. Whether we’re guiding brand-new puppies through their first experiences or helping adult dogs with big feelings or continued training goals, we treat every dog as an individual with the ability to grow, adapt, and thrive — no matter their age.
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SMART reflects the five core values that guide our philosophy across all stages of canine development:
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Support – We create a foundation of safety and trust so dogs feel secure enough to explore, connect, and learn. Learning can’t happen without support — we support you so you can support your dog.
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Motivate – We do our best to ensure training stays fun, positive, and reinforcing. When dogs are motivated through kindness, play, and praise, they build a lifelong love of learning and engagement.
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Adapt – Every dog is unique. We adjust our approach based on age, temperament, experience, and learning style to meet each dog exactly where they are. Through this approach, you also learn to adapt to meet your dog's needs in any environment.
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Reinforce – We strengthen good habits through consistency, patience, and positive reinforcement. Clear communication builds lasting behaviors and deepens trust.
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Thrive – Our ultimate goal is for every dog to thrive — socially, emotionally, and behaviorally — not just in our care, but in their life at home and beyond.
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Why Certification Matters
​Our team is led by a certified professional who is committed to excellence in training, behavior, continuing education and care. Credentials matter — because your dog deserves guidance that’s grounded in science and compassion in an unregulated industry:
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CBCC-KA (Certified Behavior Consultant Canine – Knowledge Assessed): Specializes in advanced behavior challenges such as fear, reactivity, and anxiety in dogs of all ages.
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KPA CTP (Karen Pryor Academy Certified Training Partner): One of the most respected certifications in the industry, earned through extensive education in positive reinforcement training and learning theory.
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Fear Free Certified Professional: We minimize fear, stress, and anxiety during all training interactions — because emotional wellness is foundational to learning.
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PACCC Member (Professional Animal Care Certification Council): We meet the highest standards for ethics, safety, and professionalism in all aspects of animal care.
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AKC Canine Good Citizen Evaluator: We have the ability to offer AKC programs like S.T.A.R. Puppy and CGC to help dogs of all ages build the skills they need to be confident companions in the real world.
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Our Training Philosophy: Positive from the Start — and for Life
SMART Puppy Co. is committed to positive reinforcement training. We use evidence-based, force-free methods to teach and modify behavior in a way that is respectful to both dogs and the humans who love them.
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If you’ve come to us from another training style — you are welcome here. We approach every dog and guardian with empathy, not judgment. Our goal is to help you build a better relationship with your dog by using methods that are kind, clear, and effective.
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Positive training is not just about treats — it’s about teaching dogs to make good choices because they want to, not because they’re afraid not to. This approach works for puppies learning life skills, adult dogs needing a reset, and every stage in between.
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Why It All Matters
As we mentioned before, the dog training industry is unregulated — which means anyone can call themselves a trainer. But not everyone is educated, certified, or committed to ethical practice. By choosing SMART Puppy Co., you’re choosing a program that’s been vetted, tested, and held to the highest professional standards.
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Whether your dog is 10 weeks or 10 years old, we’re here to help them Support, Motivate, Adapt, Reinforce, and Thrive.