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The SMART Membership: Consistent Coaching for True Behavior Change

At SMART Puppy Co, I replace "lesson packages" with a continuous Behavior Coaching Membership. I combine biweekly in-home sessions with unlimited access to me to ensure you are never stuck between visits.

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By integrating hands-on coaching in your living room with real-time video review, and troubleshooting, I help you build consistent habits and behavior change faster than traditional methods.

Available in person across Madison, Verona, and the greater Dane County WI area

SMART 30: Dog Training Membership
$199 / month

Biweekly 30-Minute in Person Dog Training Sessions with Full Coaching Support Between Lessons

(Two-month minimum commitment — biweekly practice and reinforcement give the brain time to strengthen new pathways, so foundational skills stick and confidence grows for both ends of the leash.)

Each month includes:

  • TWO In-Home Sessions (30 mins each): Quick, focused coaching on specific skills.

  • Unlimited Virtual Support: Video review and messaging.

  • Curriculum Access: Full access to our resource library

  • Priority Scheduling: Get first dibs on calendar slots.

You’ll leave each month with:

  • A training plan that fits your real life and your dog’s learning pace

  • Feedback when you need a nudge or reassurance

  • Encouragement that keeps motivation high—for both of you

Best for: VIRTUAL CLIENTS, Basic Manners, Staying on Track.

SMART 60: Dog Training Membership  $299 / month

Biweekly 60-Minute Dog Training Sessions with Full Coaching Support Between Lessons

(Two-month minimum commitment — biweekly practice and reinforcement give the brain time to strengthen new pathways, so foundational skills stick and confidence grows for both ends of the leash.)

Each month includes:

  • TWO In-Home Sessions (60 mins each): Deep-dive coaching to adjust mechanics and environmental setups.

  • Unlimited Virtual Support: Critical for behavior cases where daily feedback matters.

  • Curriculum Access: Full access to our resource library.

  • Priority Scheduling: Get first dibs on calendar slots.

You’ll leave each month with:

  • Visible progress in real-life manners and behavior

  • A plan that adapts as your dog gains confidence and fluency

  • Ongoing accountability and support so good habits become second nature

Best for: New Skills, Puppies, Reactivity, Anxiety, New Rescue Dogs.

Get Started with a free discovery call!

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Budget Friendly Alternatives

You don't need a trainer in your living room to get professional results. If our in-home memberships are out of range right now, you can still access our certified expertise for a fraction of the cost.

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SMART Virtual Membership ($99/mo): Best for those who want a specific plan. You get all of the perks of the SMART 30 plan, without any of the cost of travel. 
 

Weekly Group Coaching ($39/mo): Best for DIYers on a budget. Join our live weekly video calls to ask a trainer questions and learn from other owners in a supportive group setting.

Single Session

Need a Single Private Dog Training Lesson? $180

Need a quick tune-up or help troubleshooting a specific issue?  Book a single in-home session with a certified trainer.

 

  • Duration: 60 Minutes

  • Location: In your home (Madison/Fitchburg area)

  • Includes: Hands-on coaching and immediate feedback.

  • Note: Does not include between-session video review or curriculum access.

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